Businesses that don’t have a social media policy are creating a vacuum and providing no tools or direction to employees for productive ways to engage on social media. As a result, many employees will not engage at all, which is a lost opportunity for having a brand ambassador. Or, they’ll engage in ways that are not helpful to the business and/or needlessly disrespectful when being critical of the business or its leadership.
It’s better to go from reactive to proactive and publish a social media policy so that employees have tools and some guidelines for engaging in social media as an employee (and representative) of the company.
We’ve gone ahead and addressed the policy basics to help you get started and drafted a two-page, editable social media policy template that provides guidelines and do’s and don’ts.